Onitsuka Tiger, the forerunner of ASICS, was born in 1949.The brand began with Kichachiro Onitsuka's commitment to promote youth health through sport and since then, the Onitsuka Tiger stripes have become synonymous with premium performance in sport. The legend lives on today as a lifestyle brand in the fusion of Japanese heritage and modern flair. With designs ranging from updated classic silhouettes to new styles and collaborations with like-minded artists and cultural connoisseurs, the spirit of Japan resonates in each new collection of Onitsuka Tiger shoes. In 2001, ASICS America Corporation quietly resurrected the Onitsuka Tiger brand with original models of Onitsuka shoes and Onitsuka clothing updated in today's flavorful colors. Over the past few years, the Onitsuka Tiger brand has been enjoying a growing number of new, dedicated shoe followers. The company has maintained the tradition of specializing in the manufacturing of sports shoes using original ideas and applying epoch-making techniques. Depending on your preferences and your personal style you can choose among classic Onitsuka Tiger sneakers.