Designer denim from brands that have built their identity around it. Replay has been producing premium denim in Italy since 1981 and the range here spans slim, skinny and straight cuts in raw, washed and distressed finishes across men's and women's styles. The fabric quality and construction behind Replay jeans is consistently above what the price point would suggest, making them a strong choice for anyone who wears denim regularly. Diesel began as a denim brand in Italy in 1978 under Renzo Rosso and its jeans remain central to everything the brand does, with bold washes, premium stretch denim and the kind of relaxed irreverence that has defined the brand across decades.

Tommy Jeans extends Tommy Hilfiger's American preppy heritage into a more casual, youth focused denim range with relaxed cuts and logo detailing that has found a strong following across the current generation of denim wearers.