Irregular Choice was founded in 1999 and from the start their trademark is the characteristic heels with extraordinary shapes and colours. In 2007, the British label made a small amount of exclusive shoes for a showcase during New York Fashion Week. Their designer had no idea how much of an impact and a big public demand the shoes will have. Among the most popular high heel shoes is the unicorn heel, the gnome garden heel or even Disney’s figures like Ursula and Snow White. Gladly, the brand is not exclusive to high heels. There is a big variety of flat shoes, wedges, bridal shoes, platforms and boots to accompany you according the occasion. Elegant, stylish bags and purses all covered with glitter, gems and bright colours.