Hummel is a Danish company founded in 1923 and is one of the oldest footwear and sportswear brands in the business. Having its roots mainly in football and handball, the brand is sponsoring until today clubs and players. Being one of the most dedicated team sport brands, Hummel has also achieved to be worn by some of the most famous football teams like Real Madrid, Tottenham Hotspur, Aston Villa and even Denmark National Team. The brand icon, chevron symbolizes the character and the values of the brand. Everything they do at Hummel starts and ends with sports. Hummel considers sports more than a physical activity. It’s a universal language with the strength to eliminate differences in politics, culture, religion and beliefs. Throughout the years, they have supported several projects, teams, sports clubs and prominent figures focusing on changing the world through sports. And as they state, they’re proud to use sport as a way to change the world for the better and to make the world a more tolerant place to live for all of us. These, also are applying to the different fashion sub-brands Hummel Sport Style and Hummel Hive. Moreover the company offers apparel and trainers for children as well, alongside Hummel Hive. Among Hummel’s most popular items is the Hummel Slimmer Stadil Trainers available either low or high top, the casual sporty style Core Spray Jacket and the Classic Bee zip Jacket. All products have the Hummel’s chevrons trademark and they characterized by the highest quality, a seamless stretchable design that combines perfectly the comfort of the sport style with elegant clean cut lines.