FitFlop believes that if you want to live an inspired life, you've got to start with a great foundation. In 2006, FitFlop Founder Marcia Kilgore set her mind on a mission to create the most comfortable footwear in the world. Collaborating with two British biomechanics, she created a triple-density micro-wobble board midsole and they came to the scene from 2007.The newer super comfortable midsole, engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort, allows FitFlop to offer an even wider range of silhouettes. Over 27 million pairs have been sold since they first started making shoes and the brand is repeatedly told by their many happy customers that they make the most comfortable sandals in the world. Their midsole technology fuses three diagonal sections of multi-density material into a seamless underfoot platform to absorb shock, diffuse pressure, and make your feet feel amazing! The FitFlop midsole is a deceptively cush, pressure-diffusing, double-density material and has been ergonomically engineered and shaped to fit under your feet so your shoes really 'move' you. Their mission is to empower you to live an active and fulfilled life supporting you from the ground up with the perfect combination of biomechanics, comfort and fashion. They design shoes to create the most even distribution of body weight possible. They will keep your feet feeling as happy at the end of the day as they do at the beginning. The only way to feel the FitFlop difference is to live your life in their shoes. Discover your comfort from various stylish, fashionable and trendy FitFlop sandals.