Kihachiro Onitsuka founded ASICS in 1949 to realize his desire to nurture the youth of Japan through sports and contribute to the development of society. Health consciousness is growing all over the world, and the very definition of sports is changing. Also, with the development of digital and other new technologies, there are novel ways to enjoy sports and in a society in which people with different values enjoy sports and live more enriching lifestyles, ASICS will use its intelligent technology to contribute to realizing an environment in which people will feel more familiar with sports. The year 2019 marks 70 years since ASICS' founding. Once you start wearing Asics, you don't go back. Asics provides real shoes which has exceptional support all around the foot and has a lot of toe space and incredible cushioning which is perfect for standing for hours on end. Explore amazing selection of these versatile, sophisticated and quality trainers for men or women.