Ariat was founded as “The New Breed of Boot.” The company values have shaped success since 1993 with commitment to innovation, quality, integrity, teamwork and respect. They were the first to integrate athletic footwear technology into boots for equestrian athletes. Today, their world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments. Ariat is a leader in developing advanced technologies to deliver products that outperform in a variety of demanding environments. World-class product requires world-class design, materials and workmanship. Many of their boots go through 150 steps during construction, ensuring world-class performance, fit and durability. They pay attention over every single detail of their boots and shoes - from the finish and durability of the leather to the stitches per inch where a boot gets a lot of wear. If you are looking for a high quality designer brand to add to your wardrobe, Ariat won't disappoint you. One of the most trusted brands that produce functional and high-grade cowboy boots would be Ariat, so it's no surprise that Ariat riding boots can be seen on the feet of many professional athletes.